LUNchme—A networking app
Redefine Offboarding Experience
ROLE
Product Designer
Tools
Figma,
Lottie
timeline
Sep—Oct, 2025
Team
Senior Product Designer
Software Engineer
Overview
Helping people connect and step away when needed
LunchME is an app that connects people through casual lunch or coffee meetups based on shared interests, location, and availability.
As the product grew, we noticed users leaving too quickly, often due to temporary frustration rather than a true intent to leave.
I redesigned the offboarding experience to make decisions clearer, more flexible, and less final.
The Challenge
Users didn’t know whether their accounts were truly deleted, and many deleted permanently over small frustrations.
Account Setting
Delete Account
Confirmation Pop-up
The current Delete Account process has 3 major problems:
Unclear Account Status
Users weren’t sure if their account was actually deleted.
Lack of Transparency
No clear explanation of what happens after deleting account.
Impulsive Decisions
Users deleted accounts when they only needed a break.
iNSIGHTS
What I learned from existing patterns…
Delete is not a 1-step Decision
Most apps don’t let users leave right away. They guide them through a series of steps.
Unused Perks
Account Security/Feedback
Potential Perks
Confirmation
What works well
Breaking deletion into multiple steps helps prevent accidental mistakes
Clear warnings make it obvious that this action is irreversible
Asking for feedback gives some context on why users leave
What could be better
Most flows are just trying to stop users from deleting the account, not addressing users' concerns
There’s not much support for users who feel unsure or just want a break
Pause is a Proven Pattern
Many social and habit-tracking apps let users take a break instead of leaving, since engagement depends on time and context.
LunchME follows a similar pattern, since connections and meetups depend on users’ availability and intent. A temporary break often makes more sense than permanent deletion.
What works well
Gives users a way to step away without fully leaving
Flexible durations make it feel more in control
Easy to come back lowers the pressure of leaving
What could be better
Pause is often separated from the deletion flow, missing a key moment when users are reconsidering their decision.
Key Decisions
Decision 1: Create a guided multi-step account deletion process to reduce uncertainty in account deletion
Before
A simple Delete confirmation that leads to a quick, irreversible action
After
A 5-step Delete flow that transforms deletion into a structured decision-making process.
How the Deleting Process works now
Decision 2: Add “Unclaimed Perks” and “Consequences” screens to increase transparency and user retention
Unclaimed Perks
This page shows the remaining benefits that users may not want to lose before deleting account.
I structured the benefits from immediate loss to future opportunities, creating layers of FOMO and helping users reconsider their decision before leaving.
Consequences and Recovery Opportunity
This step clearly shows what users will lose and what can’t be recovered, helping them understand the impact before continuing.
At the same time, a 14-day grace period gives users a chance to return if they change their mind.
I also introduced two additional screens to support the experience: a clear deletion confirmation and a 14-day reactivation screen for returning users:
Delete Account Confirmation
If user comes back with 14 days
Decision 3: Introduce Pause Account and Feedback Features to prevent unnecessary permanent deletions
Pause Account
This allows users to temporarily step away while keeping their benefits and connections.
Turning feedback into a retention opportunity
When users choose a reason for leaving, we respond with personalized suggestions based on their intent.
For example, if a user found a job and thought they no longer need this app, instead of letting them leave immediately, we highlight new ways they can still benefit from LunchME.
Feedback Step
Found a Job
Not the right people
No one nearby
Thought it's for dating
No time/Too expensive
Privacy concern
Trouble with users
Trouble with app
Other reasons
Final DESIGN
Pause Account
Delete Account
New Components and Animations Introduced
Final Delivery
To balance impact and feasibility, we launched Pause Account first as MVP.
After introducing Pause Account feature, we observed that the retention curve shifted from a steep drop-off and began to flatten and slightly recover.
Retention Impact
Retention curve stabilized
Users were less likely to churn immediately after onboarding
Behavioral Shift
Fewer impulsive deletions
More users chose Pause instead of leaving permanently