LUNchme—A networking app
Redefine Offboarding Experience
ROLE
Product Designer
Tools
Figma
Lottie
Gemini
timeline
Sep—Oct, 2025
Team
Senior Designer
Software Engineers
Marketing Team
Overview
Helping people connect and step away when needed.
LunchME is an app that connects people through casual lunch or coffee meetups based on shared interests, location, and availability.
I redesigned the offboarding experience by introducing a Pause Account feature and a guided deletion flow with personalized alternatives based on users' reasons for leaving.
What we observed
The existing flow generated recurring confusion and unintended deletions.
The existing deletion flow consisted of only a single confirmation dialog.
Despite its simplicity, we received increasing amount of support questions about this process.
At the same time, our team noticed retention became a growing concern as the product scaled.
These observations revealed 3 problems:
Unclear Account Status
Users weren't sure whether their account was actually deleted, leading to confusion and increased support inquiries.
Irreversible Decision Making
Users who were busy or simply curious had no alternative besides permanent deletion, creating unnecessary churn.
Unrecognized Value Loss
Users are leaving without being reminded of their existing investment in the platform, reducing opportunities for future engagement.
iNSIGHTS
What I learned from existing patterns…
Delete is not a 1-step Decision
Most apps don’t let users leave right away. They guide them through a series of steps. This gives users more context and time to reconsider before making a permanent decision.
Pause is a Proven Pattern
Many social and habit-tracking apps let users take a break instead of leaving. For LunchME, a temporary pause often makes more sense than permanent deletion.
Key Decisions
Decision 1: Create a guided multi-step account deletion process to reduce uncertainty in account deletion
Before
A simple Delete confirmation that leads to a quick, irreversible action
After
A 5-step Delete flow that transforms deletion into a structured decision-making process.
Breakdown of current Delete Account process
Decision 2: Add “Unclaimed Perks” and “Consequences” screens to increase transparency and user retention
Unclaimed Perks
This page shows the remaining benefits that users may not want to lose before deleting account.
Consequences and Recovery Opportunity
This step shows what users will lose and what can’t be recovered, helping them understand the impact before continuing.
I also introduced two additional screens to support the experience:
Delete Account Confirmation
If user comes back with 14 days
Decision 3: Introduce Pause Account and Feedback Features to prevent unnecessary permanent deletions
Pause Account
This allows users to temporarily step away while keeping their benefits and connections.
Turning feedback into a retention opportunity
When users choose a reason for leaving, we respond with personalized suggestions based on their intent.
For example, if a user found a job and thought they no longer need this app, instead of letting them leave immediately, we highlight new ways they can still benefit from LunchME.
Feedback Step
Found a Job
Not the right people
No one nearby
Thought it's for dating
No time/Too expensive
Final DESIGN
Pause Account
Delete Account
New Components and Animations Introduced
Final Delivery
After launching Pause Account as MVP in November, the retention curve began to flatten and gradually recover.
Retention Impact
Retention curve stabilized
Users were less likely to churn immediately after onboarding
Behavioral Shift
Fewer impulsive deletions
More users chose Pause instead of leaving permanently
other explorations
I explored several animation concepts to reinforce the value users might lose during account deletion.
Conversation Highlight Animation
A rolling animation that spotlights meaningful past messages to remind users of the relationships and conversation history they would lose.
Global Connection Animation
Proposed by the founder to reinforce LunchME’s networking value through real-time global connections.
After prototyping the concept, I identified two constraints:
Too time-consuming for users already intending to leave
Engineering effort outweighed the expected retention impact
Therefore, we repurposed it as part of a promotional video.
I explored rapid animation prototypes created with Figma Make and Gemini. It was fun to see Claude used similar animation as their promo video for Claude Design!